Privacy Policy
This Privacy Policy describes how we collect, use, and protect your personal information when you use our mobile game application (the “App”).
Our App is free to download and play, with optional in-app purchases. To provide you with the best possible gameplay experience and maintain the App's functionality, we may collect and process certain data from you. This helps us analyze performance, understand user behavior, and improve features.
We may update this Privacy Policy from time to time. If changes are made, we will revise the "Last Updated" date at the top of the policy. In some cases, we may notify you through the App or request additional consent depending on the nature of the update.
Information We Collect
Automatically Collected Information
When you use the App, certain types of information may be collected automatically, including:
Log Data: Information such as the time and duration of your session, in-game actions, crash reports, and your IP address.
Device Details: Data about your mobile device, including the manufacturer, model, operating system version, language, and time zone settings.
Identifiers: Unique device identifiers such as IDFA (iOS), Google Advertising ID (Android), Game Center ID, or Google Play Games ID.
Gameplay Data: Details about how you use the App, including your game progress, completed levels, in-app interactions, and achievements.
Purchase and Reward Data: Information about virtual and real-money purchases, virtual currency balances, and items earned or acquired within the App.
Information From Third-Party Platforms
If you choose to log into the App using a third-party service such as Facebook, Apple Game Center, or Google Play Games, we may access certain account information based on your permissions. This may include your display name, avatar, friend list, and account ID.
For details about how these third-party services handle your information, please refer to their privacy policies:
Google Play Games: https://policies.google.com/privacy
Google Ads: https://ads.google.com
By using a third-party login, you confirm that:
Your use of the third-party platform complies with their terms and policies.
You meet the minimum age requirements as defined by applicable laws in your region.
Use of Information – Purpose and Legal Basis
We use the information we collect about you for the following purposes. Each type of processing is based on a specific legal basis as outlined under the General Data Protection Regulation (GDPR):
1. Log Data, Device Data, Usage Data, Consumption Data, and Device Identifiers
We process this information in order to:
Deliver the services and features you request, and send you information related to your use of the App;
Operate, maintain, and improve the performance and stability of the App;
Communicate with you about technical issues, updates, security alerts, and administrative matters.
Legal basis: This processing is necessary to fulfill our contractual obligations to you and ensure the proper functioning of the App, in line with Article 6(1)(b) of the GDPR.
Additionally, we use this data to:
Provide content and updates related to the App that may interest you;
Enhance your experience by customizing content, gameplay, and features;
Analyze usage trends and user behavior to improve our game and services.
Legal basis: This processing is based on our legitimate interest in developing and optimizing our services and providing relevant content, according to Article 6(1)(f) of the GDPR.
If you have provided consent, we may also:
Share your advertising ID with our advertising partners to show personalized ads based on your activity and preferences (also known as behavioral advertising).
Legal basis: While our use of this data is supported by our legitimate interests (Article 6(1)(f)), any sharing of advertising identifiers with third parties for personalized advertising is only done with your explicit consent under Article 6(1)(a) of the GDPR. See the section titled "Sharing of Information" for more details.
2. Information Received from Third-Party Platforms
When you connect to the App using third-party services such as Google Play Games or Apple Game Center, we may process the received data to:
Enable login and access to in-game features tied to your account;
Deliver the requested features and services tied to your platform account.
Legal basis: This processing is necessary for the performance of a contract, as outlined in Article 6(1)(b) of the GDPR.
We may also use such data to:
Combine it with other information we hold in order to better understand user behavior and enhance the user experience;
Provide you with updates, promotions, and news about the App that we believe may interest you.
Legal basis: These activities are carried out based on our legitimate interests to improve user satisfaction and communicate relevant information, as permitted by Article 6(1)(f) of the GDPR.
We ensure that all data is only processed to the extent required to achieve the purposes outlined above and in accordance with applicable data protection laws.
Storage of Information
We retain your personal data only for as long as it is necessary to provide you with access to the App and its features, or to fulfill the purposes outlined in this Privacy Policy. In some cases, we may be required to retain data for a longer period in order to comply with legal obligations, such as accounting or tax laws, or to establish, exercise, or defend legal claims.
Sharing of Information
We may share your information with the following types of recipients, in accordance with the legal bases outlined under Articles 6(1)(b), 6(1)(c), and 6(1)(f) of the General Data Protection Regulation (GDPR):
Social Networks – If you use social features within the App (e.g., sharing achievements), certain information may be shared with those platforms. See more in the section titled "Social Sharing Features."
Legal and Transactional Disclosures – We may disclose your data if required to do so by applicable law, regulation, legal process, or governmental request. Additionally, we may share data during corporate transactions such as mergers, acquisitions, or asset sales.
Authorities and Legal Protection – If we believe that your actions violate our terms or pose a risk to the safety, rights, or property of others or ourselves, we may share your data with relevant authorities or legal entities.
Other Players – Some features in the App (such as leaderboards or multiplayer functions) may involve the sharing of your profile or in-game information with other users, especially if you log in through a third-party platform.
Advertising Partners – If you have provided consent under Article 6(1)(a) of the GDPR, we may share your device identifiers with third-party advertising networks for the purpose of displaying personalized advertisements within the App (also referred to as behavioral advertising).
Customer Support and Technical Assistance – If you contact us for help or support, we may request data related to your device or gameplay session to resolve your issue. Providing this information is voluntary, and you may choose to do so under a pseudonym.
Data Processors
To help us manage and operate the App, we rely on trusted third-party service providers (data processors). These partners process personal data on our behalf for specific purposes such as hosting, analytics, crash reporting, and login support. We currently use the service of:
Firebase: https://firebase.google.com/
Firebase Analytics: https://firebase.google.com/docs/analytics
Firebase Privacy: https://firebase.google.com/support/privacy
Children
The App is intended for users aged 13 years or older. By using the App and accepting this Privacy Policy, you confirm that you meet the applicable age requirement.
Kids Apps Privacy Policy
This section is specifically intended to inform parents and legal guardians about how we handle the personal data of children under 13 years of age, in accordance with the Children’s Online Privacy Protection Act (COPPA). For more on COPPA, visit https://www.coppa.org/coppa.
We do not knowingly collect or store any personal data from children under the age of 13 directly on our servers. If we learn that we have inadvertently collected personal data from a child without verified parental consent, we will take immediate steps to delete such information. Some limited data may be collected through integrated third-party services, such as ad networks, for the sole purpose of supporting internal operations and App functionality.
Kids’ Persistent Device Identifiers
Certain third-party services embedded in our Kids Apps may collect limited device information such as:
IP address
Advertising Identifier (e.g., IDFA, Google Ad ID)
Unique Device Identifier
These identifiers are used solely for internal functionality and the delivery of contextual (not behaviorally targeted) advertising, as allowed under applicable regulations.
How Information Is Collected
Our Kids Apps may include third-party Software Development Kits (SDKs) that automatically gather:
Non-personal usage information
Persistent Device Identifiers
This information may also be stored locally on your device using technologies such as cookies or local storage, which are standard in mobile app development and user analytics.
If you are a parent or legal guardian and have questions regarding our children’s privacy practices, or if you believe we have collected personal data from your child in error, please contact us at: masstudiogames@gmail.com
Data Sharing for Kids Apps
We do not sell any personal information. However, to ensure a smooth and high-quality user experience, we may share limited data with trusted third parties. These include advertising and analytics partners, but only when permitted by applicable laws and only with appropriate safeguards.
When consent is legally required, we will only proceed after receiving verifiable consent from a parent or legal guardian.
Our advertising partners may collect information via their own SDKs for the purposes of monetization and internal analytics. Here is a list of our current advertising partners and links to their respective privacy policies:
Admob: https://admob.google.com
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, you can contact us at: masstudiogames@gmail.com